Attached is the link to the first part of the discussion board. For the next part, companies should use their social media presence for marking purposes by keeping all of their followers informed as to what kind of sales promotions they have going on, as well as new products coming to market in the near future.
Also, another good way for companies to use social media is to give credit to any sponsors that they might have. It not only shows their customers that they are given credit where it is due, but at the same time, the endorsement companies see those posts and feel appreciated that the companies they represent really do care.
Aside from those aspects listed above, companies can use social media to announce giveaways of certain items. This is also a great way to get customers and their friends to visit the company with the hopes of becoming a future customer. Social media has its ups and downs, but for the most part, it is clear that social media is made for the greater good. It is a great tool to help promote, sell, and finance certain aspects of a business should they need it.
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